The Story
How it started
We believe something’s
BROKEN.
Eating healthy has become quite
complicated and expensive.
But it shouldn’t be that way.
Our mission is to make real, healthy food accessible to everyone
BUTTTTTT
without cutting out the people who grow it.
Because what’s the point of “healthy” if it comes at the expense of the FARMERS who make it possible?
your choice makes the difference
We work directly with over 11,000 smallholder farmers across Ruiru and Embu, Kenya, ensuring they earn fairly for their hard work. And through our Tip the Farmer program, every tip you give is matched dollar-for-dollar by us.
Yesssss, thats Right!
We fund local projects that bring real, lasting change. BUT not without
YOU <3
And we’ll keep you connected through our community newsletters, sharing stories, progress, and the people behind every drop.
Changing food trade systems
This starts with avocado oil,
but it doesn’t end there.
As we grow into more foods, we stay grounded in the same promise:
To honour the farmers, invest in their communities, and make better food without breaking the people who produce it.
This is long-term work.
And we’re choosing to do it in the open.
Follow our journey, see the progress, and be part of changing how food moves from farm to table.